DESAI, Pranav; PATEL, NARESH. THE ROLE OF PRINT ADVERTISING DURING PRODUCT RECALL CRISIS. Innovare Journal of Business Management, [S. l.], v. 2, n. 1, p. 1–6, 2014. Disponível em: https://www.journals.innovareacademics.in/index.php/ijbm/article/view/1060. Acesso em: 13 mar. 2026.