PSYCHOLOGICAL DRIVERS OF ECONOMIC SUSTAINABILITY: INTEGRATING GREEN FINANCE AND CORPORATE SOCIAL RESPONSIBILITY
DOI:
https://doi.org/10.22159/ijags.2026v14i2.57755Keywords:
Economic sustainability, Green finance, Corporate Social Responsibility, Behavioural economics, Consumer behaviourAbstract
Economic sustainability has emerged as a critical objective in the global effort to combat environmental degradation and promote long-term prosperity. This review article explores the psychological drivers that underpin economic sustainability, focusing on the integration of green finance and corporate social responsibility (CSR). Drawing from a comprehensive analysis of existing literature, the paper identifies key psychological factors that influence the adoption and effectiveness of sustainable economic practices. These factors include individual and organizational values, attitudes toward environmental and social issues, and the role of leadership in fostering a culture of sustainability. The article examines how green finance, as an innovative financial approach, leverages these psychological drivers to channel investments toward environmentally friendly projects. Concurrently, the integration of CSR initiatives is analyzed as a strategic method for businesses to align their operations with broader societal goals, thereby enhancing their legitimacy and competitive advantage. By elucidating the interplay between psychological drivers and sustainable economic practices, this review underscores the importance of a holistic approach in promoting economic sustainability. It advocates for policies and strategies that harness psychological insights to bolster the efficacy of green finance and CSR, ultimately contributing to a more sustainable and equitable global economy.
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