FACTORS INFLUENCING FOOD TOURISM IN QIANXINAN PREFECTURE
DOI:
https://doi.org/10.22159/ijss.2026v14i2.54190Keywords:
food tourism, food consumption, destination image, PEST, influencing factorsAbstract
Food is a reflection of culture, and culinary tourism is considered a branch of cultural tourism. It is a form of tourism that focuses on enjoying food and emphasizes the use of food-related resources as attractions. Culinary tourism provides tourists with memorable experiences through its unique food consumption value while directly or indirectly influencing the destination’s image. In existing research, most studies on factors affecting tourism motivation have focused on analyzing the relationship between tourism motivation and tourists, or between tourism motivation and tourism destinations, lacking articles discussing the relationships among all three. Therefore, taking Qianxinan Prefecture as an example, this study collects information through interviews and observations by dividing the research subjects into three dimensions (subject, object, and intermediary) to analyze the factors influencing tourists’ food tourism motivation and the connections between these factors. Through descriptive analysis of the relationships between various dimensions and factors, this thesis constructs a relationship model, revealing the cyclical and holistic nature of these factors, and uses this model to explore issues arising at various stages of culinary tourism development.
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